Eco Fashion Week


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Brand New Arrivals

Warm breezes, longer days and more sunshine - Spring has officially arrived!!

Check out our brand new arrivals..... 

Bright shades, color blocking, higher hemlines and maxi lengths.

We are now extending a sale on any new arrivals - 20% off!!

Use code SPRING20 to receive your discount now - the deal expires on April 15th.

And don't forget to check out our SALE section to see what we are clearing out of to make more room for new spring stock. 

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The BIG Day...

Thirty. Years. Old. I knew this day was fast-approaching, but I wasn't sure how I was actually going to take it. We've been conditioned to think that this is a 'scary' time and that we are basically ticking time bombs that must have it all figured out by this age. Well, I've got some news for you. I do have a lot figured out. For myself, that is. And I am hella proud where I am today, what I stand for and what direction I am going in. No, I don't have all the answers, and yes, I question a lot of things daily, but all in all, I am a happy gal doing whatever she can in her world to keep on smiling and hopefully helping others do the same. 

I figured it was worthwhile sharing the 30 most important things I've learned the the last 30 years... 

1 - It takes courage to grow up and become who you really are. 
2 - The difference between who you are and who you want to be is what you do. 
3 - Do something today that your future self will thank you for. 
4 - Do it now. Sometimes later becomes never. 
5 - It's about making time, not just having time. Never get so busy making a living that you forget to make a life. 
6 - Do it with passion or don't do it at all. 
7 - The happiest people don't have the best of everything, they make the best of everything. 
8 - Always find a reason to smile. Life is simply better when you are laughing. 
9 - What screws us up most in life is the picture in our heads of how it's 'supposed to be.' 
10 - Sometimes you have to get out of your head and focus more on your heart. 
11 - Love comes when you are ready - not when you are lonely. 
12 - The One is not someone you meet. The One is someone you become. 
13 - Patience is a great virtue - one that I am building on everyday. 
14 - Sometimes you will never know the true value of a moment, until it becomes a memory. 
15 - Change is the only constant in life. Sometimes you are at the top, sometimes you're at the bottom. No matter what the wheel will always continue to turn. 
16 - Music can cure just about anything. 
17 - Your opinion is just that, yours. Nobody is right or wrong whether they agree with you or not. Openmindedness is as basic as being a good human being. 
18 - I believe in karma - do good, and good things will happen. 
19 - A certain amount of selfishness can be good, as long as you aren't hurting others. Knowing how to make yourself happy is one of the most important things.
20 - Take your pleasure seriously. 
21 - Every once and a while, make something with your bare hands and see how good it feels. 
22 - Gratitude turns what we have into perfectly enough. 
23 - Beautiful things happen when you distance yourself from negativity. 
24 - Don't let your doubts sabotage your actions. Everything you've ever wanted is on the other side of fear. 
25 - Nothing can bring you peace but yourself. (And sometimes a really nice glass of wine at the end of a hard day.) 
26 - Never ever stop learning. 
27 - Tough times don't last; tough people do. 
28 - Never miss the opportunity to compliment or say something encouraging to someone. Character is how you treat those who can do nothing for you.
29 - The next chapter of your life can never be started if you keep re-reading the last one. 
30 - Life doesn't have to be perfect to be absolutely wonderful.

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Organic Cotton - Is There Really a Difference?


Organic vs Conventional Cotton – Is there really a difference?

So what’s the big problem with conventional cotton these days, anyways? Cotton is one of the most common fibers found in today’s clothing and material products. From clothing, bedding, towels and personal care products, there are numerous uses and functions for this seemingly simple crop. 

Unfortunately, conventionally grown cotton accounts for 24% of the world’s insecticide spraying, adding another 11% of the world’s pesticide use. Several of the chemicals used in this process are known carcinogens (cancer causing agents.)

These aerial crop dusters spray everything in the area of the crops – good insects, spiders, birds, (all these species naturally gobble up a lot of the pesky pests normally) as well as polluting the nearby soil, water and local communities and civilians.

With those natural predators now gone, opportunistic species flourish, further threatening the crop’s health. More and more pesticides are used to kill off these new bugs, which begin to develop resistance to the chemicals. Again more spraying is done using even stronger doses of chemicals, and on and on the vicious cycle goes.

These synthetic, dangerous substances are not just left on the crops to be forgotten about. Farmers and laborers all throughout the supply chain are harmed touching and breathing them in. The runoff can be devastating for the soil and water systems. And the second you throw on your favorite t-shirt, one-third of a pound of chemical residue is left to sit on your skin.

Since organic cotton is grown without the use of synthetic agricultural chemicals, these problems are not found. The standards to label something certified organic are extremely strict and regulated. The guidelines stand for the entire lifecycle of the crop – from seed to harvest. Organic cotton uses untreated seeds, crop rotation practices, (retaining more water and strong soil naturally) physical cultivation, and beneficial insects rather than chemical compounds.

3 things you do when you buy organic: 

-Protect our water and fish habitat

-Prevent chronic health problems in cotton workers (both domestically and internationally)

-May save your own life. The largest organ in your body is your skin. Everything that goes on it does absorb into our bloodstream, so it’s best to be as clean as we can when choosing products that we wear or spend a lot of time touching.


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soul to soul


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new site, new elroy

Say hello to the brand new look of!  We are so excited to share with you our new Fall collection (lots of exclusives found only here!) as well as a brand new logo and look to the brand.
We couldn't be happier with how it all looks - but we want the happiness spread out to you, our loyal customers. Please let us know what you think, and if we can make your online shopping easier in any way!

-Leanne xx

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Divine demon?


What, if some day or night a demon were to steal after you into your loneliest loneliness and say to you: ‘This life as you now live it and have lived it, you will have to live once more and innumerable times more’ … Would you not throw yourself down and gnash your teeth and curse the demon who spoke thus? Or have you once experienced a tremendous moment when you would have answered him: ‘You are a god and never have I heard anything more divine.’

-Friedrich Nietzsche

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waiting in anticipation...

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sweet perfection



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